One of the accusations levelled at ImmerseOrDie is that Jeff, Bryce, or I look for reasons to fail a book, that readers don’t judge books the way we do. I’ve never been inside Bryce’s head, but I feel a deep joy when a book makes it to the line; and we’re not alone in noticing issues.
<p style="text-align: justify;"Anne R Allen warns that minor errors at the start of the book could kill sales.
I’m a grammar freak, so a misplaced apostrophe or verb/object disagreement will stop me. I know not everybody is such a stickler. But I think all readers want to see that a book looks professional and polished. They don’t want to invest time in a book—even if it’s free—unless they feel they’re in competent hands.
While I agree that noticing these issues might seem to be limited to “grammar freaks”, IoD reports show issues that don’t cause us to put a book down still increase the chances that a subsequent issue will stand out enough to lose that sense of competence; so, for every reader whose attention catches on an issue, there are several who don’t stop at that point but are primed to judge later concerns harshly.
And for those who think the failures are still us being picky, remember that Allen (and people in her comment thread) believe that having a contents page that is boring – not ill-formatted, dysfunctional, or otherwise flawed, but just boring – damages sales.